10 ways to increase your site’s subscription rate by 300-400%
With tens of thousands of companies shifting lead budgets into areas such as content marketing and automated marketing, there is more competition for email addresses than ever before. As the high rate of subscription to your site is a clear indication that you are heading in the right direction.
Marketers need to step up their efforts and find new ways to persuade users to hand over their email addresses and sign up for your site’s mailing list.
These means come in many forms. From free online tools to free shipping coupons, their range covers everything designed to attract and harvest contact information for potential customers and how you can influence them.
Therefore, we are pleased to offer you some of the most effective methods as well as the necessary techniques to help you increase your site’s subscription rate.
Top ten techniques to increase your site’s subscription rate
- Offer Readers a “Content Upgrade”
One of marketers’ favorite tactics to get more leads from blog content is to offer to promote the content with a tool like Leadpages or Unbounce.
Basically, if you write a blog like “10 Tips for Growing Your Small Business,” you can create an upgrade for the content, like the image below, and enable your readers to get 5 more tips if they enter their email address.
- Build a lead generation tool
Free tools are one of the underutilized techniques to attract potential customers. By giving your visitors something special and valuable, you can usually attract leads with a conversion rate of 30-40%, based on many experiences.
The easiest way to build multistage tools that use conditional logic and rule-based redirects is by using a service like Leadformly. Alternatively, you can hire a developer at Freelancer.com – although this will likely take longer and cost more.
Hubspot’s marketing grader is a good example of applying this technique. After you enter your website address and email address, the tool generates a report on how to improve your site.
- Offer a free sample of your product
If you offer electronic products (such as auditing, reviewing, or placing orders), you can attract potential customers by providing a free sample of your product by sending it to their email address.
Many techniques follow these methods, some of which may be free, that help them harvest the email addresses of potential customers.
Another common technique is to offer software as a service rather than to users as a commodity (SaaS), by offering a demo (demo) for a product. For example in the financial sector, most of the trading platforms offer promotions that allow you to test their platforms by investing with fake money.
This is a great way to kill two birds with one stone, showing your product while also capturing the email addresses of potential customers.
- Give your visitors professional advice
If you provide a service or consider yourself an expert in your field, you can try giving your visitors advice in exchange for their email.
One of the best and most unique examples of this technique came from the Unbounce Page Fights digital conference. This conference is an opportunity for webmasters to have their landing pages monetized by a handful of CRO experts.
As you can see below, the site allows you to have your site used at the fair, and it is a policy to harvest email addresses for Unbounce.
- Use quizzes and surveys to attract potential customer
Why do sites like Oatmeal and Buzzfeed have so many tests? In short, because it generates a huge amount of social interaction and it is effective for harvesting email addresses, so it is effective in increasing customer subscription.
Once a user participates in a test, they will most likely be willing to submit their email address to receive the results.
In fact, through several studies, it is found that 84.3% of users who participate in surveys or tests enter their email address to receive results.
- Offer a free guide to a pop-up on intent to checkout
If you’ve spent more than five minutes reading digital marketing blogs over the past year, you’re probably familiar with the exit-intent pop-ups.
This type of popup identifies when a user is about to leave your site (based on mouse movement) and then displays the popup to encourage them to download something in exchange for their email address.
You may be wondering, isn’t this annoying for users? It’s hard to deny that popups are a bit annoying, but apparently, they do well.
After studying a group of cases about these windows, it was found that it got an estimated conversion rate of 14.47% from pop-ups, which most traditional methods of subscription did not achieve.
It is important to be careful if you adopt this strategy, as it can tarnish your brand if you use it excessively.
- Create a video series or mini-tutorials
Another good idea to attract potential customers and increase subscription rates is to create mini-lessons or video series that solve some of the major problems your customers face.
Here is an example of 7 educational videos to attract potential customers.
- Giving free shipping vouchers or discount coupons
Increasingly, we are seeing a lot of e-commerce sites offering free shipping or discount coupons to get visitors’ email addresses.
It’s true that promo codes and free shipping have been a staple in e-commerce and marketing for over a decade, but the idea of getting a visitor to do something for a discount by entering their email address is an interesting one, and also provides a good opportunity for e-commerce sites to build lists Mailing from potential clients.
- Organizing a competition or giving gifts
One of the simpler ways to get potential customers’ email addresses is to entice them to win one of your products if they enter their email.
- Use contests on social platforms
Only a few techniques can be as powerful and effective as social contests on Facebook. A few months ago, a website reported about a contest it organized that brought them 681 postal addresses, 78 of which bought a monthly subscription service for $10, all of which cost them only $37.
10 ways to increase your site’s subscription rate by 300-400%