what mean seo / what seo is / optimization of search engines

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what mean seo / what seo is / optimization of search engines

search engine optimization (SEO) is the process of influencing the visibility of a website or web page over the Internet through organic results – usually referred to as “natural”, “organic” or “earned” results for search engines. In general, the higher a site appears on the search results page, the more visitors will come to the site through the search engine; These visitors can then be converted into customers.[1]

SEO may target different types of search, including image search engines, video search, academic search, news search, and industry-specific vertical search. SEO differs from local search engine optimization in that the latter focuses on improving the commercial presence online, and then the web pages will appear by search when the user enters the local search in order to obtain local products or services. As for SEO, it focuses on national or international searches.

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As an internet marketing strategy, SEO is concerned with how search engines work, computer-programmed algorithms that determine search engine behavior, what people search for, actual search terms or keywords entered on search engines, and which search engines the target audience will prefer. Site optimization may include editing content, adding content, HTML code, and associated markup to increase its relevance to specific keywords and remove barriers to archiving activities on search engines. Site promotion to increase the number of text links, or internal links, is another SEO tactic. By May 2015, mobile searches outperformed desktop searches.

In 2015, Google was reported to be developing and promoting mobile search as a central feature of its future products. In response, many brands are starting to adopt a different approach to their online marketing strategies.

Given the importance of the first search results for search engines because of their significant impact on the number of visitors to the site through search engines, which includes the usual search and search for images, videos (audio-visual materials), places, and news, the importance of this field has increased, which has become specialists and experts and is even taught

Those working in this field are divided into two types; White hat, which is the use of legitimate and natural methods to improve the ranking of a website, and black hat by using devious, violating, and illegal methods.

The importance of SEO

Search engine optimization is part of Search Engine Marketing (SEM). In this field, specialized companies and consultants carry out the process of optimizing search engines for their client’s websites.

There are two classifications of practices used in site optimization for search engines, the first is the (white hat) which is the set of methods authorized by search engines, such as that provided by Google to site administrators, and includes the structure of contents and improving the quality of the site. The second is the (black hat), which is an illegal and unacceptable trick that the owners of the (white hat) method consider an unfair way to improve the appearance of sites. Those with the (black hat) method respond to them that the general goal of converting search engines is to improve the appearance of your site without anyone else in the search engines, whatever the method.

Search engines display three types of results on search engine results pages: SERPs, CPCs, paid inclusion in search engine directories, and search natural results.

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The goal of search engine optimization is to improve the rank and position of its site in the natural results when typing certain keywords. Search engine optimization is now offered as a separate service and part of e-marketing services, and it becomes very effective if it is taken into account before designing the site.

Any website on the Internet does not succeed without the entry of visitors to it, and the ways for visitors to enter your site are many, the most important of which is the SEO process, which is preparing your site for search engines to appear in the first results in Google, and because Internet users who are always looking for products and often use search engines Like Google, they visit the first, second or most likely third search result and then change the search word, so the appearance of your site in the foreground is very important.

SEO is divided into two parts, on-site SEO and off-site SEO:

  • In-site SEO: It is all the operations and modifications that we make on the site itself to be configured for search engines such as:

Add keywords or meta tags
How to choose a page link and add words to it
• Decorations for pictures within the site

H1 codes H1
• Most important of this is the page content, which must be unique and not transferred from other sites and other processes that will increase your site’s ranking in search engines

As for off-site SEO:

These are all the operations that we do outside the site to gain the trust of search engines, such as external links, but they must be in a correct manner and not spam in order to avoid the punishment of your site by Google. Most of the methods used in Off-Page SEO are considered illegitimate methods from the point of view of search engines. Because the basis of Off-Page SEO is to get links to your site on other sites, and from the point of view of the search engine, it is forbidden for the site owner to make external links to his site himself, but external links are obtained by Internet users, so if the site provides useful content, it will Users navigate automatically (from Google’s point of view). But what happens, in reality, is otherwise, if the site owner who wants to create his site for search engines relies on users to obtain external links, he will not be able to appear in advanced results because most of the sites that occupy the first ranks do not follow Google’s instructions in this part.

Search engines are very many, and each of them has its own way of working. There is Google, Yahoo, Ask, About, and each site has a way to arrange results, and many ways have appeared in order to get the highest rankings in the search engine – the search engine – Rank – and from them came the idea of ​​an organizer or an optimizer Search engines rank results on the first pages.

what mean seo / what seo is / optimization of search engines

seo with google

Google did not rely on in-site search engine optimization factors only (On-Page SEO) but also relied on off-site search engine optimization factors (Off-Page SEO) as well as in-site search engine optimization factors. Google’s new formula was good enough to avoid annoying abusers for a short time, but abusers programmed new tools to help them get high in search engine results by building fake links to their sites as well as annoying or paid links. For seven years Google has been facing those tools which negatively affected the ranking factors in search engines. (1998 – 2005)

In 2007, Google started a new strategy against these fake, annoying, and paid links. In 2009, Google announced that links attached to the “no follow” attribute will not have an impact on search engine results, like links attached to the “do follow” attribute or not attached to any attribute that prevents search engines from indexing or entering. For the page to which it is linked via that link.

In 2010, Google announced a new indexing system, which is 50% faster in indexing new web pages, which were published soon, and at the end of the year, the indexing system became fast enough to index a web page as soon as it was published, so-called (real-time).

2011, Google released the development panda, which would block similar pages and was intended to block websites that rely on stealing content from other sites and publishing it on their sites.

In 2012 Google released Penguin against websites that use manipulative methods to get high rankings in Google search results.

2013, Google released the development Hummingbird, which would increase the quality of search results for users of the Google search engine.

In 2015, Google released a Mobile-Friendly development that would increase the quality of search results through smartphone searches for Google search engine users.

what mean seo / what seo is / optimization of search engines

SEO methods

– archives

Leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages from links to archived pages in other search engines do not need to be submitted because they are found automatically.

guide yahoo! and DMOZ, the two popular search directories that shut down in 2014 and 2017 respectively, required manual submission and human editing review. It is detected by automated tracking of links as well as its own Internet address submission controller.
It was Yahoo! Offer a paid submission service that guaranteed pay per click crawling; However, this service was discontinued in 2009.

Search engine crawlers may be concerned with a number of different factors when a site is slowing down. The search engine does not archive all pages. The distance of the pages from the site root directory may also be among these factors on the basis of which it is determined whether these pages will be slowed down or not.

Today, most people who search on Google use a mobile phone. In November 2016, Google announced a major change in the way it slows down websites and started making the first mobile archive, meaning that the mobile version of your website became the starting point for Google to archive it.

– Avoid slow

To avoid spam in search indexes, site owners can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the domain’s root directory. In addition, a page can be explicitly excluded from the search engine database using a bots meta tag. When a search engine visits a site, the robots.txt file in the root directory is the first file crawled. The robots.txt file is then parsed and will direct the bot to pages that cannot be crawled.

Since the search engine crawler may keep a cached copy of this file, it may sometimes crawl pages that the webmaster does not wish to crawl. Pages that are normally prevented from crawling include specific login pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent internal search results from being indexed because those pages are considered search spam.

– increase in fame

A variety of techniques can increase the relevance of a web page in search results. Cross-linking pages of the same website to provide more links to important pages may improve their visibility.

Writing content that includes a frequently searched keyword phrase that is relevant to a variety of search queries will increase traffic.

Refreshing content to keep search engines coming back to crawl more frequently can give a site extra weight. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will improve the relevance of the site’s search listings, and thus increase traffic. URL normalization for web pages that can be accessed across multiple URLs, using the link base element or via a 301 redirect helps ensure that links to different versions of the URL are counted toward the page link popularity score.

– White hat vs black hat techniques

SEO techniques can be categorized into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and techniques that search engines do not approve of (“black hat”). Search engines are trying to reduce the impact of the latter, among them spam. Industry commentators have categorized these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to get results that last for a long time, While black hats anticipate that their sites may eventually be blocked either temporarily or permanently once search engines find out what they’re doing.

Search Engine Optimization (SEO) technology is considered a white hat if it complies with search engine guidelines and does not involve any deception. Since search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following the guidelines, it is also about ensuring that the content that the search engine ranks and subsequently ranks is the same as the content the user will see.

White..hat advice is generally summarized as creating content for users, not search engines, and then making that content accessible to online “spider” algorithms, rather than trying to trick the algorithm out of its intended purpose.

White..hat SEO is oftentimes the same as web development that enhances accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are not approved by search engines, or that involve deception. The black hat technique uses hidden text, either as colored text similar to the background, in an invisible div, or placed offscreen. Another method gives a different page depending on whether the page is requested by a human visitor or a search engine, a technique known as anonymization. Another category sometimes used is gray hat SEO. This is between the black hat and white hat methods, where the methods used avoid site penalties but do not produce the best content for users. Gray hat SEO focuses entirely on improving search engine rankings.

Search engines may penalize sites they discover using black hat techniques, either by reducing their rankings or deleting their listings from their databases altogether. These penalties can be applied either automatically by search engine algorithms, or by manual site review. An example is Google’s February 2006 removal of BMW Germany and Ricoh Germany for their use in deceptive practices. However, the two companies quickly apologized, identified the offending pages, and were restored to Google’s listing.

what mean seo / what seo is / optimization of search engines

seo as a marketing strategy

SEO is not an appropriate strategy for every website, and other online marketing strategies can be more effective such as paid advertising through pay-per-click (PPC) campaigns, depending on the goals of the website operator. Whereas, Search Engine Marketing (SEM), is the practice of designing, running, and optimizing advertising campaigns for search engines.

Its difference from SEO is simply described as the difference between paid and unpaid priority ranking in search results. Its purpose is more about fame than importance; Website developers should consider Search Engine Marketing (SEM) very important considering the PageRank vision most of them go to the main menus of their search.

A successful online marketing campaign may also depend on creating high-quality web pages for engagement and persuasion, setting up analytics software to enable site owners to measure results, and optimizing a site’s conversion rate.[34] In November 2015, Google released a full 160-page version of its Search Quality Assessment Guidelines to the public, which now shows a shift in their focus toward “usefulness” and mobile search. The mobile market has mushroomed in recent years, outpacing desktop usage as shown by Stat Counter in October 2016 where they analyzed 2.5 million websites and 51.3% of pages were downloaded by a mobile device.

Google was one of the companies that capitalized on the popularity of mobile use by encouraging websites to use the Google Search Console, a mobile compatibility test, which allows companies to measure their website’s reach in search engine results and ease of use.

Search engine optimization may generate adequate ROI. However, search engines are not paid for the underlying search traffic, their algorithms change, and there are no guarantees that referrals will persist. Because of this lack of guarantees and certainty, businesses that rely heavily on search engine traffic can incur significant losses if search engines stop sending visitors.

Search engines can change their algorithms, which affects a website’s position, which can lead to a significant loss of traffic. According to Google CEO Eric Schmidt, in 2010, Google made more than 500 changes to the algorithm – roughly 1.5 per day.

It is a wise business practice for website operators to free themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (mentioned above), web accessibility is becoming increasingly important to SEO.

what mean seo / what seo is / optimization of search engines

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