Amazon forced to revive second-hand goods after public anger !
Amazon is one of the companies with big problems lately, even after Jeff Bezos resigned from its management completely, and into a life of isolation a little like many rich people before him did after building their own empires. The latest major problem for the e-shopping giant is a fine of about $888 million in full in favor of the European Union, due to Amazon’s breach of the information security and privacy covenants of EU users. While the company is trying to address that decision with a judicial appeal, the consequences of another problem arose, but this time from the customers; And customers are already indignant.
Recently, an unofficial video has spread showing what happens in Amazon stores at the end of each week. There are hundreds of goods that are sometimes returned, or piled up because the public does not pay attention to them at other times, and the result in both cases is the stay of unimportant goods in the store of important goods, so cleaning is a mandatory thing for Amazon warehouses and warehouses worldwide. But Amazon’s cleaning policy is arbitrary and insane to some, according to online comments.
The video showed what happened in one of the company’s warehouses in the UK; Where a lot of valuable goods appeared on their way to the destruction area in the warehouse, that is, Amazon gets rid of its unsold or returned goods completely, without creating an opportunity to recycle or sell those goods again, and this angered the public on the media strongly, and from different parts of the world as well. ; Especially the people of developing countries, who will undoubtedly benefit from products that wealthy countries like Britain and others dispose of.
Due to the backlash from the public worldwide, Amazon decided to do something about it. Instead of burning and getting rid of redundant goods completely; There is now more than one mechanism for dealing with these specific commodities. The first mechanism involves the reassignment of the weapon to third-party sellers, provided that the goods are again issued to the store under the title (used), and their price is lower than the original price according to the condition of the same commodity at the physical level. The second mechanism is concerned with compensating the owners of destroyed goods with a percentage of the price of one commodity. Each mechanism will have a different reaction with the public, but it is certain that the first in particular will have the greatest positive impact.
It should be noted that Amazon will not be the first company to deal with used products as “used”, as there are giant companies in the world that take old goods, then update and resell them under the title: “Remanufactured / Updated”, and the most famous company in this field is Apple ; Yes, the tech giant has the highest percentage of phone sales in the world ever. Remanufactured/updated Apple phones and computers are reasonably priced and affordable for almost everyone; Unlike completely new devices that have not been opened before, and consequently no manufacturing defects were discovered that led to them being returned and resold under the aforementioned title in the first place.
It seems that Amazon these days is trying to gain the public’s trust again, and it has big acquisition and expansion plans in the future. The most important of them is the start of its strong entry into the Middle East, specifically in the Arab Republic of Egypt. The company acquired Souq.com for a long time, and unfortunately, with no official Amazon stores in Egypt, but it was recently announced that Amazon contracted with the Egyptian government to establish these stores, so that the official market is the Egyptian branch of the company; Which saves the people of the country a lot of trouble.
Amazon forced to revive second-hand goods after public anger !
